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Services Marketing (5th Edition) By Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
Ebook Free Services Marketing (5th Edition) By Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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- Sales Rank: #520832 in Books
- Brand: McGraw-Hill Irwin
- Published on: 2008-05-23
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.10" h x 1.10" w x 8.50" l, 3.30 pounds
- Binding: Hardcover
- 736 pages
About the Author
Valarie Zeithaml is the Roy and Alice H. Richards Bicentennial Professor of Marketing and Associate Dean for the MBA Program at the Kenan-Flagler Business School of the University of North Carolina.
Mary Bitner (Mesa, AZ) teaches at Arizona State University-Tempe.
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